Crusoe does something new in the field of information management: it saves and retrieves notes based on how you personally think about and use those notes.Steve Jobs closeup

As one of our advisers told us early on: “Crusoe is a little unusual.  To succeed, productivity apps usually take something I already do in my life and somehow make that task easier.”

“Why,” he asked, “would people care about connecting things?”
Good question! This blog is all about answering that question, but Steve Jobs had a quick take that’s tough to beat:

When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.

“Creativity is just connecting things.” He was exactly right! Shouldn’t there be a way to quickly save, and then browse, the connections we make? We think so. That’s why we made Crusoe.